MSc International Marketing
Course Features
Campus:
London
Duration:
1 Year (Full-time) or 2 years (Part-time)
Available Starts:
September, January, May
Tariff Points:
N/A
Institution Code:
N/A
Information about course
This course focuses on key discipline such as digital marketing, leadership and entrepreneurship applied in an international context.
This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.
The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customers and brand psychology. The course is made up of 8 modules, all covering a wide range of aspects within marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with more traditional dissertation which will develop the academic skills required of a postgraduate student.
Over the course of your MBA, you will study a total of 9 modules. See below for the modules which you will study.
International Leadership and Entrepreneurship
International Marketing, Innovation and E-Commerce
Digital Marketing
Understanding the Global Customer
Brand Psychology
Strategic Management in a Global Context
Research Methods and Ethics
Strategic Marketing and New Venture Development
Postgraduate Major Project
Timetable
Full-time Schedule:
Tuesday & Thursday – 18:00-21:00
Saturday – 10:00-17:00
Part-time Schedule:
Part-time delivery rotates between Tuesday & Thursday (18:00-21:00) and Saturday (10:00-17:00) across trimesters:
Trimesters 1/3/5 – Tuesday & Thursday / Trimesters 2/4/6 – Saturday
Assessment
All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.
Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.
AND
Have previously been taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.
If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.
This programme has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements which are required by global marketing organisations. The course is designed to deliver exciting, relevant and forward thinking modules which will give students the skills and knowledge to fulfil their potential and further their career. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD.
During your studies there will be the opportunity to participate in the Employability Scheme with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.
